Anything we do has someone or something that benefits (customer) and someone/thing that pay the costs (patron). Interestingly, in most cases, each party plays BOTH roles.
Identifying customers
- Start by listing all the "value" created by the actions you want to take.
- If the values are not in the TRM terms (time, risk, and money), switch to TRM values.
- For each value, identify the customer that gains the value.
- If the values are not in the TRM terms (time, risk, and money), switch to TRM values.
- For each value, identify the customer that gains the value.
Identifying patrons
- Make sure you have your list of customers (see above)
- For each customer, identifying what TRM values they are giving up achieving your desired goal.
- For each customer, identifying what TRM values they are giving up achieving your desired goal.
Example:
Let's say you are considering "adding social registration/login to your website".
Beneficial values
- Faster login (time) - Visitor
- Increased user count (money) - Business
- Account security (risk) - Visitor
(is the security of my social media account better than the security of the business I am registering with)
- Increased user count (money) - Social Media Platform(s)
- Increased user count (money) - Business
- Account security (risk) - Visitor
(is the security of my social media account better than the security of the business I am registering with)
- Increased user count (money) - Social Media Platform(s)
Value Costs
- Social media PII exposure to business (risk) - Visitor
- Account security (risk) - Visitor
(is the security of my social media account worse than the security of the business I am registering with)
- Development (time) - Business
(would be money if using contractors instead of employees)
- Maintenace (time) - Business
- Infrastructure (money) - Business
- Infrastructure (money) - Social Media Platform(s)
- Account security (risk) - Visitor
(is the security of my social media account worse than the security of the business I am registering with)
- Development (time) - Business
(would be money if using contractors instead of employees)
- Maintenace (time) - Business
- Infrastructure (money) - Business
- Infrastructure (money) - Social Media Platform(s)
Customers/Patrons
- Visitor
- Business
- Social Media Platform(s)
- Business
- Social Media Platform(s)
Note: there may others such as its a project team X is excited/loathes working on (time), which reduces/increases turnover risk (business).